Which is the best strategy: SEO or content marketing?

Which is the best strategy: SEO or content marketing?

While SEO optimization is responsible for improving positions in search results, content marketing is great for increasing the semantics and the number of key phrases in the search results.

Search isn’t the only marketing channel, but for many companies, it is an important one.

So, the real question is whether the search is a viable marketing channel. Without any specifics, all I can say is that it depends on:

  • What the competition is like (highly competitive or not)

  • What are your resources and expertise

I believe both SEO and content marketing will work great together. To tell the truth, they should work together. Why?


SEO and Content Marketing go hand-in-hand today. They are not mutually exclusive. Rather they are complementary.

Here are two ideal scenarios:

  1. You create great content that is super useful for your audience but does not rank for target keywords in Google.

  2. You do not create nice content but still, rank on Google.

Sorry to say that these scenarios do not exist. At least for known keywords.

Here’s what Google wants for SEO:

“Google wants to show the best possible content to their users for the chosen keywords.”

And, when you create the content and present that to google, they like it. And, if the searchers like it as well - Google will rank you higher.

As simple as that.



SEO is about visibility and reaching more people, while content marketing provides a particular value to the audience. So, what is the point of creating high-quality content if anyone see it? And conversely, if the content is poor and useless, who is going to stay at the site? 


Fortunately, SEO techniques have changed as well as search engine algorithms that aim to detect relevant content. Good keyword research helps drive traffic, but it requires an effort to think more like a reader. The same story with creating content. You need to identify the audience with their needs and preferences.


Combining SEO, content marketing, and a real human-centered approach will bring the best long-term results. 


SEO or Search Engine Optimization

SEO optimization means giving search engines what search engines want. It means writing articles that are search engine friendly. Yes, this is what search engine optimization is.

The most important aspect of search engine optimization is to optimize your site for your visitors. A better user experience is achieved through optimizing for users. The longer consumers stay on your site and get the information they need, the more likely they become your leads.


Because search engines like Google recognize this, if you optimize for people, your site will rank higher in search results. The following are some of the most important elements of SEO:

  • Integration and keyword research

  • Improving page speed

  • Responsive design

  • Link building

Now, how to make articles search engine friendly?

  • Use the right Keywords. Keywords help articles in becoming search engine friendly. The right keyword will help you rank your article in a google search. Also, it will help your website.

  • Create user-friendly articles. Articles should be user-friendly as well. Making articles interesting and informative enough is the key. The more the article is educational, the more it is searched.

  • Use the right format. Always make sure you use the right format for the content inside your article. Based on the purpose of your article, make it interesting, with the help of various formats available online for editing.

  • Answer user/reader's question. Make sure your article has a purpose. Its purpose is to answer questions of the reader and also tell search engines, you have what people are looking for.

If this is done right, the article will be SEO optimized with the least amount of effort.




Keeping in mind the basic concepts of content creation will definitely help you create a top-notch SEO-optimized article.

Making your site search engine-friendly allows your pages to appear higher in search results. Your website will receive more organic traffic and conversions as a result of the increased visibility that comes with better rankings.


Content Marketing

The goal of content marketing is to create high-quality material that will interest your audience and give them useful information. By sharing your industry knowledge and skills, you establish authority and trust with your audience.



The following are some examples of content marketing:

  • Website articles

  • Blog entries

  • Posts on social media

  • Advertisements for searches

  • Advertisements on social media

  • Advertisements on display

  • Media Emails (images, infographics, videos, GIFs, etc.)


Content that lives alone, dies alone. So, stick to one topic, and build a cohesive evergreen library of content that covers that topic from every angle. The content should be well organized and build off itself. Tactically, this will help you in search engines and grow in your knowledge of that topic.

  • Understand that compounding growth is the only growth. For SaaS companies, SEO is your unfair advantage, however, there are no shortcuts. Invest in evergreen content and plan to stick with it long enough to see the returns.

  • Write to pay the bills. This means: write engaging content but make sure you focus on the fundamentals: write to your target market, write about your product, optimize for keywords and optimize for conversions (e.g., capture emails).

  • Nail the writing/promotion ratio. Spend more time promoting in the early days. As you gain traction, it’s easier to get articles ranked.

  • Content promotion is mostly asking favors from people you've built goodwill with. Share other people’s articles before they ask Offer helpful feedback about their writing, SEO, design, etc. Ask people for quotes and link back to their sites refer customers their way Sing their praises on social media (without pandering).





The best strategy for Content Marketing is writing stellar content consistently. SEO is a part of it. But not what makes content marketing successful.


Consider SEO like an enzyme. It will help jumpstart things. But you overdo it, and it will spoil everything.


So, the best strategy is to write well and write a lot with the reader's perspective in place.

Combining SEO, content marketing, and the real human-centered approach will bring the best long-term results.